Work Experience

I have just finished a week of work experience at Hi-Tec in the marketing department.  I was given the opportunity to undertake various projects in which have not only tested my ability and taught me about what it takes to be the best, but also about sports I had little knowledge of.

Researching the competition relating to Outdoor Footwear in the UK allowed me to understand price points in comparison to Hi-Tec (which not only appeared to be the most reasonable, but varied) was intriguing and useful. However, I particularly enjoyed researching the relatively new phenomenon, Trail Running, which is becoming increasingly popular and mainstream. 

Trail Running differs immensely from road or track running, since it occurs on hiking trails and diverse terrain. Mud, gravel, steep inclines and declines are expected on rough or soft surfaces in areas such as mountains, deserts and forests. Therefore, specialist equipment is compulsory in order to eradicate potential injuries which may ensue in these conditions, and to help ensure you have the best run possible reaching optimum speed with paramount stability.

Hi-Tec’s s/s 2011 collection for Trail Running, V-Lite Infinity, delivers on Function, Comfort, Lightweight, and Innovation, collaborating all the essential needs of a Trail Runner.  Stability is key when running and V-Lite Infinity guarantees that the shape is more biomechanically functional and comfortable, with a more efficient gait cycle in order to help reduce pronation and injury. The ion-mask keeps your footwear dryer, lighter and cleaner along with providing breathability to ensure a comfortable run and longevity of the product.

Running on varied terrains means that it is essential for the sole to grip well and be durable, which is exactly what the Vibram Sole provides. They do not seem to clog up with mud therefore ensuring longevity, and the central rubber is a sticky Vibram for improved wet surface traction.

Along with the technical functions, V-Lite Infinity is aesthetically pleasing and shoes come in an assortment of colours.  The comprehensive and extensive research I have compiled allows me to suggest that the V-Lite Infinity range contains the perfect Trail Running shoe, for all trail runners.

But, unfortunately you will have to wait until early next year to grab a pair for yourself! However, I can assure you that they will be well worth the wait.


Amy Foster-Taylor