Everyone is being encouraged to do it. Walking to work is free, easy to get into and for most able-bodied people, not a particularly difficult challenge. So the question that needs asking is - why are so many people still so averse to doing it more regularly?
Clearly, accusations of laziness might be the first approach to those that can't take their hands of their steering wheel and the keys out of the ignition. However, fairness is always important in such arguments and many people may actually want to start walking to work but find that other reasons prevent walking to walk being their first choice.
For these 'driving pedestrians', walking to work is clearly not just a choice based on how far their homes are to their place of work. Feeling safe in areas that need to be walked through, street cleanliness and ironically, the ability to avoid traffic and cross roads easily all contribute to the decision on whether walking to work is a good idea. In big cities, noise and pollution is also a concern - ‘'driver pedestrians' can either create pollution whilst being protected from it in their air conditioned vehicles, or, prevent contributing to the pollution whilst having to breathe it in.
For those pedestrians wanting to get into walking to work, there is a support charity called Living Streets which campaigns for pedestrian rights, as well as encouraging people to walk to work through their campaign Walking Works. Living Streets gives advice for those walking to work on how to complain about excessive littering, poor pavements and areas where traffic and pedestrians compete for rights of way.
The Walking Works campaign is specifically targeted at office workers and held a very successful Walk to Work Week intended to highlight its benefits to health, body and mind and generate publicity. And of course, let's not forget the environmental impact of walking to walk - there isn't one. Walking to walk is healthy, green and sometimes, just sometimes, an enjoyable experience that more people should try.