Friday, 18 December 2009
ion-mask - 21st century boots
The humble boot has taken on a new meaning of late, and it's all thanks to the patented liquid repellent technology 'ion-mask',which was developed by P2i. This unique surface enhancement has been applied to a selection of shoes and boots, and ion-mask treated items are fast becoming hot property in the world of 21st century footwear. Have you bagged yours yet?
The unique appeal of ion-mask is simple. It repels water and other liquids, which makes them ideal for those who engage in regular outdoor activities and need a pair of boots that will keep up. Come rainstorms or snow, the ion-mask coated boots will repel the water by forcing it to bead and run straight off. Naturally, this is great news if you often find yourself in wet weather situations when out and about. After all, the weather cannot be predicted!
It's not often that technology comes along and it changes the footwear industry. Shoes and boots are pretty standard and aside from different styles entering the market over the years, we have never seen anything quite like ion-mask propelled into this industry sector. At one time, waterproof boots were just a dream that active men and women could only hope for, but now thanks to HI-TEC expert engineering with the additional surface enhancement from ion-mask, it has become a reality. Ion-mask boots have exceeded people's expectations and the water management technology has taken footwear to a new level. The launch of ion-mask boots only opens the door for more exciting clothing and footwear related technology to emerge.
If you haven't seen the unique Hi-Tec featuring ion-mask boots, now is the time to snap them up. Effortless style and enviable aesthetics make the Hi-Tec Ion-Mask boots unmissable.
For more information go to our ion-mask microsite
Group Marketing Communications Executive