ion-mask - 21st century boots

The humble boot has taken on a new meaning of late, and it's all thanks to the patented liquid repellent technology 'ion-mask',which was developed by P2i. This unique surface enhancement has been applied to a selection of shoes and boots, and ion-mask treated items are fast becoming hot property in the world of 21st century footwear. Have you bagged yours yet?

The unique appeal of ion-mask is simple. It repels water and other liquids, which makes them ideal for those who engage in regular outdoor activities and need a pair of boots that will keep up. Come rainstorms or snow, the ion-mask coated boots will repel the water by forcing it to bead and run straight off. Naturally, this is great news if you often find yourself in wet weather situations when out and about. After all, the weather cannot be predicted!

It's not often that technology comes along and it changes the footwear industry. Shoes and boots are pretty standard and aside from different styles entering the market over the years, we have never seen anything quite like ion-mask propelled into this industry sector. At one time, waterproof boots were just a dream that active men and women could only hope for, but now thanks to HI-TEC expert engineering with the additional surface enhancement from ion-mask, it has become a reality. Ion-mask boots have exceeded people's expectations and the water management technology has taken footwear to a new level. The launch of ion-mask boots only opens the door for more exciting clothing and footwear related technology to emerge.

If you haven't seen the unique Hi-Tec featuring ion-mask boots, now is the time to snap them up. Effortless style and enviable aesthetics make the Hi-Tec Ion-Mask boots unmissable.

For more information go to our ion-mask microsite


James Campbell
Group Marketing Communications Executive

Hi-Tec go to the races

Many of us wonder what Hi-Tec is like in other countries and how the brand comes together in so many different contexts and cultures. The world of Hi-Tec is immense if you think about it. I'm from Argentina, and have been working at Hi-Tec for a year now and would like to give you a little insight of what Hi-Tec is about in Argentina.

What makes Hi-Tec strong there is the Outdoor category. The reason for it is the existence of a big outdoor culture, and because there are so many places to go hiking and walking, the brand constantly strives to relate the products with the outdoor world. To achieve that direct relation between Hi-Tec and the Outdoors, Hi-Tec Argentina organizes Adventure Races known as "Hi-Tec Series", bringing the brand closer and known to everyone.

Every year, the Series attract hundreds of people. There are around two or three events each year, and each includes different scenarios and challenges. One involves cross country across rural areas, mud and open trails, along the riverside. Whereas the other one is much more challenging, including snow and mountainous steep trails, both with stunning views.

It’s great to see the brand growing and exploiting the adventure market to its fullest. We expect these events to grow with time as the number of people who participate grows exponentially every year.

Veronica Vieytes

Global Marketing Assistant

WELCOME TO THE NEW HI-TEC.COM

When we first took on the project of revamping the site we wanted to achieve several key objectives:

• Reaffirm our brand and the site purpose
• Improve the navigation of the site 
• Create a site that you, the user, could interact with 
• Create a site that gave you the ability to share content with your friends through social networking sites
  

The new site has been designed with our brand in mind and the 'outdoor' feel to the site reflects this. The navigation is clearer and allows the user to move around the site with ease through simpler navigation. We also wanted to ensure you could access our social networking & sharing sites, so this is now available at the bottom of each page.

Another new feature is the Blog page, which is where you are now. The blog page is designed to be a place for you to keep up to date with what were up to. The Hi-Tec team will be letting you know what's on our minds, as well as giving you an insight into what they are involved with here at Hi-Tec.

So welcome to the Hi-Tec.com blog page and don't forget to take a look at our main site

www.hi-tec.com

James Campbell

Group Marketing Communications Executive